I feel like a proud parent as I talk about our new name or unveil our brand to clients and partners. I’m so excited about how they both reflect who we are and the work we do.
I’ve seen Sentient through its infancy, adolescence and young adulthood. At times during that growth we weren’t clear about our identity and sometimes even took on a persona as a company because it’s what “everyone else was doing.” Now, as a mature adult we are not only clear about our identity, we can also stand comfortably in it. Over the summer it took long weeks of brainstorm, evaluation and discussion, but we know that deepSEE feels right. This name is what we do. We help companies go beneath the surface in order to understand situations at a deeper level and create long-term, systemic change. The look and feel of deepSEE is who we are. We're bold, we're fresh, and not willing to settle for the status quo.
As a proud parent, I look forward to seeing the ways our work shows up in the world and how it influences the world tomorrow. There's a lot of work to do, and we're ready for it.