Selling Difference
Branding Your D&I Initiative
What It Is
Organizational Diversity and Inclusion initiatives can come and go with alarming frequency. Typically, organizations don't think too much about branding their internal D&I; however, smart leadership gets buy-in early on by uniquely framing their diversity programs in ways that are relevant to the audience at hand, and communicating clearly about expectations, goals, and assessment. Making it relevant, however, involves some planning ahead for maximum branding impact.
Objectives
Participants will:
- understand the Developmental Model of Intercultural Sensitivity, a best practice framework that highlights the importance of tailoring your branding to the your organization's developmental stage
- practice evaluating case study examples of internal D&I branding with analytical tools
- become familiar with a successful corporate branding example in a question-and-answer format
Why You Need It
Often the hardest sell is to an internal audience, one that's suffered from blame and shame or stalled programs, and is wary about investing the energy and emotion necessary to affect real change. Knowledge of the tools available and access to case studies showing a range of success will help you strongly brand your program from the start.
